Identify Your Audience
Define the specific reader who will buy your eBook and benefit from your expertise.
Purpose
Define the specific reader who will buy your eBook and benefit from your expertise.
Why this Milestone matters
Every later asset — outline, messaging, landing page — depends on knowing exactly who you serve.
Student transformation
Before: You speak to a vague or broad audience.
After: You have a specific Ideal Customer Profile that guides decisions.
Business assets produced
- Ideal Customer Avatar
- Customer Profile Document
Competencies gained
- Define ideal customers
- Connect pains to product promise
Evidence of completion
A customer avatar with demographics, goals, frustrations, and buying triggers specific enough to guide writing and marketing.
This Milestone is proven by tangible business assets — not a quiz or test score.
Future Modules
Modules that teach the skills for this Milestone will appear here in a future phase of EBB University. Each Module will contain Lessons that help you build the business assets listed above.
This Milestone page is permanent infrastructure. Modules and Lessons will attach to it without changing this URL.