Define Your Value Promise
Lock the explicit promise your eBook makes to the reader — the outcome they pay for.
Purpose
Lock the explicit promise your eBook makes to the reader — the outcome they pay for.
Why this Milestone matters
The value promise guides writing quality, marketing copy, and customer satisfaction.
Student transformation
Before: Your promise is implied or vague.
After: Your promise is written, specific, and testable against the manuscript.
Business assets produced
- Value Promise Statement
Competencies gained
- Articulate product promises
- Align content to customer outcomes
Evidence of completion
A value promise statement that a reader could use to judge if the eBook delivered.
This Milestone is proven by tangible business assets — not a quiz or test score.
Future Modules
Modules that teach the skills for this Milestone will appear here in a future phase of EBB University. Each Module will contain Lessons that help you build the business assets listed above.
This Milestone page is permanent infrastructure. Modules and Lessons will attach to it without changing this URL.