The EBB Showroom

How to Start a Locksmith Business

A practical starting point for technicians who want to launch a locksmith service with clearer service call intake, quoting habits, and on-site security workflow basics.

This page walks you through how to start a locksmith business as a professional security service—not just opening doors when someone calls. You will learn who hires locksmiths, how to separate emergency lockouts from scheduled rekey and install work, how to verify authorization before entry, how to build dispatch and mobile workflow habits, how to price from real job costs, how clients find you, and how to grow with the trust standards that define a credible local operator.

Authorization First Verify lawful access before entry work—not after the door is open.
Emergency & Scheduled Separate dispatch rules for lockouts versus planned rekey work.
Mobile Workflow Run repeatable intake, dispatch, and field routines from one vehicle.
Cover art for How to Start a Locksmith Business guide

What You'll Learn

1

Find the Opportunity

Understand who hires locksmiths and why trust wins lockout calls.

2

Define Service Scope

Separate lockout, rekey, and install work with clear boundaries.

3

Dispatch & Authorization

Build intake and ID verification habits before any entry work.

4

Mobile Workflow

Stage your vehicle, tools, and field routines for predictable service.

5

Price from Real Costs

Quote emergency and scheduled tiers from measured labor and overhead.

6

Get First Clients

Reach homeowners and property managers with a controlled launch.

7

Operations & Growth

Improve dispatch accuracy and add capacity only when workflows hold.

How to Start a Locksmith Business

A locksmith business sells authorized access and security work—not anonymous door opening for whoever arrives first. You answer calls, verify identity and lawful access, dispatch with clear scope, perform lockouts or rekeys with professional technique, document what was done, and leave clients with keys and hardware they can depend on. Buyers pay for clarity about arrival time, authorization standards, what the service includes, and whether the technician will treat their property with care during a stressful lockout.

That distinction matters. Knowing how to pick a lock is not the same as running a locksmith business. Many capable technicians take calls without authorization frameworks, mix emergency and scheduled pricing, or accept jobs that fall outside their training and insurance limits. Homeowners, landlords, and property managers continue to hire locksmiths when keys are lost, tenants turn over, or hardware fails—but only when they believe the operator will verify access properly, arrive when promised, and explain rekey versus replacement options honestly.

This guide walks you through how to start a locksmith business with professional habits: finding your opportunity, defining lockout and rekey scope, building dispatch and authorization intake, running a mobile workflow, pricing from real job costs, winning first clients, and growing with the operational discipline that defines a credible security service. By the end, you should understand what the business is, what you need to prepare, and what to verify locally before accepting your first service call.

Find Your Locksmith Business Opportunity

Homeowners, drivers, landlords, and property managers hire locksmiths when access fails—keys lost, locks changed after turnover, hardware worn, or security upgraded. Your first step is understanding who you serve and what they expect from a professional security service—not assuming lock-picking skill alone creates demand.

Locksmith businesses succeed when clients understand the service before work starts: whether the call is emergency or scheduled, what authorization you require, estimated arrival window, pricing tier, and what happens if hardware must be replaced instead of rekeyed. Buyers are not simply purchasing entry—they are purchasing confidence that the person opening their door or changing their locks is legitimate, skilled, and accountable.

Know your primary client profile

Different clients bring different urgency, authorization paths, and repeat potential. Choose one primary profile for launch:

Residential homeowners

Often call during lockouts, after move-ins, or when keys are lost or stolen. They compare on response time, professionalism, transparent pricing, and whether the technician explains rekey options clearly—not always on the lowest quote alone.

Landlords & rental turnover

Need dependable rekey partners between tenants with documented key counts, consistent pricing, and scheduling that fits turnover windows. Repeat relationships depend on reliability and invoicing clarity more than one-time emergency speed.

Property managers & commercial accounts

Prioritize vendors who respond to lockouts across portfolios, maintain master-key documentation, and invoice against agreed service tiers. Authorization procedures and after-hours dispatch matter as much as technical skill.

Observe your local market: who do existing locksmiths serve well, and where do callers still express frustration—surprise fees after arrival, long wait times on lockouts, technicians who cannot explain rekey versus replacement, or companies that skip authorization questions? Your opportunity often sits in operational clarity and trust as much as in technical ability.

Home-service businesses with overlapping dispatch and trust dynamics face parallel patterns. The handyman business guide covers scope boundaries and on-site workflow for small repair tasks; the garage door repair business guide addresses emergency call intake and field diagnostics; and the home inspection business guide emphasizes documented client communication and professional standards on every visit. Locksmith work sits at the intersection of security, access, and field service—where authorization habits matter as much as tool skill.

  • Homeowner & property manager expectations
  • Trust as a selling point
  • Emergency & scheduled demand
  • Local market observation

Practical takeaway: Write one paragraph describing your ideal first client and the job type you want most—residential lockouts, rental rekeys, or commercial account work. List three questions they will ask before hiring—and make sure your future intake process answers them.

Define Lockout, Rekey, and Install Scope

Before you dispatch, decide what service types you accept, what you refer out, and how you document both on every call. Clients need clear categories—not a vague "locksmith" label that could mean anything from a car lockout to a full access-control install.

Separate emergency lockout from scheduled work

These paths use different dispatch rules, pricing, and preparation:

Emergency lockouts

Residential, commercial, or automotive access restoration when the caller is locked out. Demands fast dispatch, non-destructive entry skills, authorization verification on arrival, and clear after-hours pricing if applicable.

Rekey services

Change pin configurations so old keys no longer operate—common after move-ins, employee turnover, or lost keys. Scheduled work with hardware assessment, key counts confirmed upfront, and time for precise pinning.

Lock repair & replacement

Fix sticking deadbolts, replace worn cylinders, or upgrade hardware within your accepted brands and skill level. Scope includes parts responsibility and whether you supply hardware or client provides it.

Refer-out categories

Full access-control systems, safe cracking without proper training, automotive key programming for brands outside your equipment, and high-security restricted key systems you are not authorized to service. Name these upfront.

Lockout versus rekey: scope clients must understand

Lockout work restores access—it does not automatically change who can enter later with an old key. Rekey work changes key authorization for the lock but does not help someone standing outside right now. Intake should identify which situation the caller faces:

  • Are you locked out right now, or do you have access and need keys changed?
  • How many locks and keys are involved for a rekey?
  • Is the lock functioning, or is hardware damaged and needing replacement?
  • Is this a vehicle, residence, or commercial property?
  • Who owns the property, and who will be present to authorize work?

Document scope on every estimate

  1. Inquiry — caller describes lockout or rekey need, location, and urgency
  2. Scope screening — confirm job fits your menu and authorization path
  3. Authorization plan — what ID or documentation you will verify on arrival
  4. Written quote or tier — service type, inclusions, exclusions, and price range where firm quoting waits for inspection
  5. Dispatch — tech assigned with notes on lock type if known
  6. On-site confirmation — verify authorization, inspect hardware, confirm price before non-standard work
  7. Completion — test operation, deliver keys, invoice, and document service record

Trade businesses that scope carefully before quoting—like those in the handyman business guide—reduce disputes because clients understand inclusions before work starts. Locksmith work follows the same rule: a caller who wanted a rekey should not receive an surprise lockout bill because intake never clarified the situation.

  • Lockout vs rekey definitions
  • Accept & refer-out lists
  • Intake screening questions
  • Written scope on estimates

Practical takeaway: Draft a one-page service menu with lockout tiers, rekey packages, and five categories you refer out. Read it aloud—if a caller would still confuse lockout with rekey, add clearer language before publishing prices.

Build Dispatch and Authorization Intake

Your intake process turns a stressed lockout call into a dispatch you can execute legally and profitably—or filters calls you should decline before a truck rolls. Authorization verification is not optional paperwork; it is core to a professional locksmith business.

Capture the right details on every call

  • Caller name, callback number, and relationship to the property or vehicle
  • Service address or vehicle location with access instructions
  • Service type: lockout, rekey, repair, or install
  • Lock or door type if known—deadbolt, knob, commercial lever, vehicle make/model
  • Urgency and safety concerns—child locked inside, medication access, business opening delay
  • Authorization path: who will meet the technician and what ID or documentation they can provide

Build an authorization and ID verification framework

Requirements vary by situation, but professional operators establish consistent standards rather than improvising under pressure:

Residential lockouts

Verify government-issued photo ID and evidence of lawful occupancy or ownership—ID matching the address, lease with matching name, or utility bill combined with ID when names differ slightly. Decline or escalate when authorization is unclear.

Automotive lockouts

Confirm registration, title, or insurance card matching the vehicle and caller ID. For company fleet vehicles, require written authorization from the fleet manager when the driver lacks ownership documents.

Commercial & rental rekeys

Obtain authorization from the property owner or authorized agent—not only the tenant requesting a change. Document key counts, cylinders affected, and whether master-key systems are involved.

When authorization cannot be verified, the professional response is to decline service—not to guess. Refer callers to property managers, landlords, or law enforcement pathways appropriate to the situation. This protects your business reputation and reduces liability exposure from unlawful entry claims.

Dispatch workflow from call to completion

  1. Intake — structured questions, address confirmation, authorization plan noted
  2. Dispatch tier — emergency lockout versus scheduled slot assigned by location and skill
  3. Arrival window — communicated clearly; updated if schedule shifts
  4. On-site verification — ID and authorization checked before entry or rekey work
  5. Inspection & quote — hardware assessed; firm price confirmed before replacement parts
  6. Service completion — entry or rekey performed; locks tested; keys labeled and counted
  7. Documentation — service record, authorization notes, and invoice delivered

Field services that intake carefully before dispatching—like those described in the garage door repair business guide—reduce wasted trips and client disputes. Locksmith dispatch follows the same principle: structured intake prevents the calls that erode margins and trust.

Investigate local requirements—do not assume

Business registration, insurance, and any locksmith-specific registration or background-check rules vary significantly by jurisdiction. There is no single universal licensing path. Verify requirements with your local licensing authority, business licensing office, and insurance agent before marketing services:

  • Business registration and tax setup
  • Any locksmith registration, exam, or background-check rules that apply in your area
  • General liability and commercial auto insurance
  • Tool and key-blank supply compliance where restricted blanks apply

The SBA guide to launching a business helps with general registration steps, but it does not replace local locksmith regulations. Start research early—some registrations take weeks.

  • Structured call intake forms
  • Authorization verification standards
  • Dispatch tier by urgency
  • Local compliance investigation

Practical takeaway: Write a one-page intake script with authorization fields for residential, automotive, and commercial calls. Role-play five mock scenarios—including one where authorization is unclear—and document your decline-or-escalate response before taking live calls.

Run a Mobile Locksmith Workflow

A locksmith business runs from the service vehicle. Your mobile workflow—tool staging, route planning, on-site routines, and documentation—determines whether lockout calls finish cleanly and rekey jobs stay profitable across a full day of dispatch.

Stage your service vehicle to your menu

Buy core equipment first; add specialty tools when repeated jobs justify the cost:

  • Entry tools — pick sets, bypass tools, and wedges appropriate to your training and accepted lock types
  • Rekey supplies — pinning kits, followers, plug holders, and common key blanks for brands you service
  • Hardware — frequently replaced cylinders, deadbolts, and knobs for your launch scope
  • Power & install — drill, bits, mounting hardware, and fasteners for installs you perform
  • Key cutting — portable or van-mounted duplicator matched to blanks you stock
  • Documentation — work orders, authorization forms, key tags, and invoice templates
  • Organization — labeled bins by service type so lockout gear loads separately from rekey kits

Track which blanks and cylinders appear on your first twenty invoices. Let actual job history drive truck stock—not every keyway in the catalog.

Field workflow from arrival to departure

  1. Arrive & verify — confirm authorization before any entry or rekey work
  2. Inspect hardware — assess lock condition; identify rekey versus replace paths
  3. Confirm scope & price — client agrees before drilling, replacing, or pinning
  4. Perform service — entry, rekey, or install per documented scope
  5. Test operation — every lock cycled; keys counted and labeled
  6. Document & invoice — service record completed; payment collected per policy
  7. Reset vehicle — restock blanks and consumables before next dispatch

On-site habits that build trust

Lockout callers are often stressed. Small professional habits matter:

  • Arrive within the communicated window and call if delayed
  • Explain authorization requirements calmly before asking for ID
  • Prefer non-destructive entry when possible; explain when drilling is necessary
  • Protect door finishes and vehicle trim during entry work
  • Leave work areas clean; hand keys directly to the authorized party

Intake should collect gate codes, parking constraints, pets, after-hours access rules, and who will meet the technician. Surprises on arrival—no one present to verify ID, wrong address, or undisclosed high-security hardware—are margin killers on emergency calls.

Home-service operators with strong mobile routines—such as those in the home inspection business guide—show how documented on-site checklists and client communication sustain field reputation. Locksmith workflow follows the same discipline: repeatable routines beat improvisation on every call.

  • Vehicle staging by service type
  • Seven-step field workflow
  • Non-destructive entry preference
  • Post-call restock routine

Practical takeaway: Pack your vehicle for one full day mixing lockout and rekey calls. Run a practice job through your complete field checklist—including authorization verification and restock—and note any second-trip causes before accepting paid dispatch.

Quote Locksmith Jobs from Real Costs

Clients buy authorized access and dependable service—not vague "from $XX" ads that change when the technician arrives. Pricing should reflect the full cost of the documented service type, not a rate copied from a competitor you cannot verify.

Build a pricing model from your costs

  • Dispatch and intake time per call—higher for after-hours emergency tiers
  • Travel zones and fuel allocation across your service radius
  • Labor hours for lockout entry, rekey pinning, and hardware installs at your production rates
  • Key blanks, cylinders, and hardware with markup covering sourcing and warranty handling
  • Vehicle maintenance, tool replacement, and commercial insurance premiums
  • Business overhead and callback reserve for legitimate touch-ups within scope
  • The margin that makes the business sustainable after taxes

Emergency lockout calls carry disproportionate dispatch and travel cost relative to minutes on site. Scheduled rekey jobs carry hardware and pinning time that scales with lock count. Build separate tiers so clients understand what each price includes—service call fee, labor, keys, and hardware listed separately where helpful.

Quote structure: emergency tiers versus scheduled packages

Emergency pricing typically includes a dispatch or service-call component plus labor for entry, with clear after-hours multipliers if you offer them. Rekey packages quote per cylinder with key counts confirmed upfront. Avoid firm phone quotes for unknown hardware—explain your service-call structure and confirm price after inspection instead.

Landlords and property managers especially appreciate documented rekey tiers they can approve against turnover budgets. Separate line items help them reconcile invoices across multiple units.

Policies that protect margins

Include payment terms, deposit requirements on large rekey projects, and what happens when hardware must be replaced instead of rekeyed. Locksmith labor is schedule-locked; hours waiting on a client who cannot produce authorization are cost you cannot recover on another dispatch.

Track actual labor time, blank usage, and travel time on every early job against your estimate. Adjust tier pricing and truck stock based on real results rather than initial guesses.

  • Emergency vs scheduled tiers
  • Service-call fee transparency
  • Estimate-to-actual tracking
  • After-hours policy written

Practical takeaway: Build a pricing spreadsheet with lockout tiers, rekey per-cylinder rates, and overhead allocation. Complete it for your next five mock quotes, then compare projected costs to actuals after your first real jobs. Refine before scaling marketing.

Get Your First Locksmith Clients

Trust drives hiring decisions in locksmith work. Homeowners and property managers choose operators who answer calls professionally, verify authorization without drama, and arrive when promised—not whoever sends the vaguest low estimate.

Launch with a controlled offer

  1. Define your first service package — one primary call type for one client profile
  2. Prepare intake scripts and authorization forms — calls feel professional from the first ring
  3. Verify registration and insurance — do not market until you are legally and financially ready
  4. Stage your service vehicle — core blanks, pinning kit, and entry tools for launch scope
  5. Publish clear service descriptions — lockout tiers, rekey packages, and authorization standards summarized
  6. Start local visibility — search profile, simple website or landing page
  7. Ask for referrals systematically — after successful service, not only at payment

Marketing channels that fit locksmith businesses

  • Local search — callers search for locksmith, lockout, and rekey services near them during emergencies
  • Property manager and landlord relationships — turnover rekeys and lockout backup when response time is consistent
  • Real-estate agent referrals — pre-listing rekeys and new-owner lock changes on closing schedules
  • Referrals from adjacent trades — handymen, garage door technicians, and home inspectors encounter lock issues on every route
  • Vehicle branding — visible service vans build recognition in neighborhoods you serve daily

Avoid advertising without authorization discipline behind it. Clear service descriptions, documented intake standards, and reliable arrival windows demonstrate professionalism better than discount messaging alone.

  • Local search presence
  • Property manager & trade referrals
  • Service vehicle visibility
  • Controlled launch

Practical takeaway: Land your first three jobs through direct outreach to property managers or real-estate contacts who match your target profile—before spending on ads. Document every authorization question they raise and refine your intake templates after each conversation.

Improve Operations and Grow the Business

Growth means adding dispatch volume and capacity only when authorization habits, mobile workflow, and pricing accuracy stay consistent—not accepting every call because your calendar has room.

A sensible progression:

  1. Prove delivery — complete jobs with documented authorization, on-time arrival, and clean key handoffs
  2. Reduce dispatch friction — analyze declined calls and callback causes; tighten intake questions
  3. Standardize workflows — every call follows the same intake, verification, and completion routines
  4. Build recurring accounts — landlord rekey tiers and property-manager lockout agreements once core operations are stable
  5. Add a second technician — only when call volume consistently exceeds solo capacity and you can supervise authorization standards
  6. Expand service menu carefully — add automotive programming, access control, or safe work only after training and insurance support it

Adding technicians introduces authorization and quality control challenges. Document verification standards with examples, conduct ride-alongs on early jobs together, and review estimate-to-actual variance monthly. One technician who skips ID checks or damages doors during rushed entry can damage the reputation that took seasons to build.

Track metrics that matter: estimate-to-actual time variance, declined-call rate for authorization reasons, repeat property-manager bookings, referral source, and calls completed per day at your agreed standard—not vanity metrics like total ad clicks.

  • Authorization consistency
  • Standardized dispatch checklists
  • Recurring account growth
  • Technician training & ride-alongs

Practical takeaway: After your first twenty completed jobs, identify your most common intake miss and your strongest referral source. Fix the authorization or dispatch issue before adding a second vehicle or expanding your service radius.

Your First 30 Days at a Glance

Use this four-week outline to move from interest to a controlled first service call. Each week builds on the last for a locksmith business launch.

Week 1 — Foundation & Opportunity

  • Evaluate whether locksmith work fits your skills, authorization comfort, and business goals
  • Choose a primary client profile—homeowner lockouts, rental rekeys, or property managers
  • Begin local licensing and registration investigation with official sources
  • Observe competing locksmiths and note gaps in intake clarity or response time

Week 2 — Scope & Authorization

  • Draft service menu with lockout tiers, rekey packages, and refer-out categories
  • Write authorization verification standards for residential, automotive, and commercial calls
  • Create intake scripts and dispatch note templates
  • Complete licensing checklist items and confirm insurance coverage options

Week 3 — Mobile Workflow & Pricing

  • Stage service vehicle with core blanks, pinning kit, and entry tools for launch menu
  • Write field workflow checklist from verification through restock
  • Complete pricing spreadsheet from your own labor, travel, and hardware assumptions
  • Prepare local search listing or simple service page with clear tier descriptions

Week 4 — First Calls & Refinement

  • Land first jobs through direct outreach, property contacts, or trade referrals
  • Run every call through intake, authorization, and completion checklists
  • Compare estimated labor and hardware costs to actuals after each job
  • Fix one intake or authorization weakness before expanding marketing

Practical Checklist Before Your First Client

Confirm these essentials before you accept a service call or load the vehicle for your first paid locksmith job.

  • Primary client profile and service menu defined
  • Lockout and rekey scope boundaries documented with refer-out categories
  • Local licensing and registration rules researched from official sources
  • Business registration and tax setup initiated where required
  • General liability and commercial auto insurance confirmed
  • Call intake script and authorization verification standards written
  • Dispatch note template prepared for emergency and scheduled tiers
  • Service vehicle staged with core blanks, pinning kit, and entry tools
  • Field workflow checklist written from verification through restock
  • Key cutting capability matched to blanks you stock
  • Payment terms, after-hours policy, and change-order process written
  • Pricing spreadsheet completed from your own costs
  • Emergency and rekey tier pricing published internally
  • Decline-or-escalate procedure documented for unclear authorization
  • First marketing channel chosen for controlled launch

Frequently Asked Questions

What is a locksmith business?

A locksmith business is a professional security service that responds to lockouts, performs rekeys, installs hardware, and restores access under documented authorization—not simply opening doors for whoever calls. Success depends on defined service scope, reliable dispatch intake, identity verification habits, mobile workflow discipline, and communication clients trust during stressful situations.

How is emergency locksmith work different from scheduled service?

Emergency calls prioritize rapid response for lockouts and access failures where the caller is locked out of a vehicle or property. Scheduled service covers rekeys, hardware installs, and security upgrades booked in advance. Each path needs different dispatch rules, pricing tiers, and intake questions—but both require authorization verification before work begins.

Do I need a license to start a locksmith business?

Registration, licensing, and background-check requirements vary significantly by country, state, county, and city. Some jurisdictions require locksmith licenses, exams, or registration with a state agency; others regulate primarily through business licensing and insurance. Verify requirements with your local licensing authority and business licensing office before accepting paid work.

How should I verify authorization on lockout calls?

Collect caller identity, service address, and proof of lawful access before performing entry work. Acceptable evidence varies by situation—government-issued ID matching the address, lease or deed documentation, vehicle registration for auto lockouts, or written authorization from a property owner when a tenant or employee calls. Document what was verified and decline service when authorization is unclear rather than guessing.

What is the difference between a lockout and a rekey job?

A lockout restores access without necessarily changing hardware—the caller is locked out and needs entry. A rekey changes the internal pin configuration so old keys no longer work, typically after move-ins, staff turnover, or lost keys. Lockouts demand fast dispatch and non-destructive entry skills; rekeys are scheduled work with hardware planning, key counts, and time for precise pinning.

What should a mobile locksmith carry on the service vehicle?

Stock based on your service menu: common residential and commercial key blanks, pinning kits for your accepted rekey scope, entry tools appropriate to your training, drill bits and hardware for installs you perform, lubricants, and replacement cylinders for frequent brands. Track which parts appear on your first twenty invoices and let actual job history drive truck stock.

How should I price locksmith calls?

Build pricing from dispatch time, travel zones, labor for entry or rekey tasks, hardware and key costs, vehicle and tool overhead, insurance, and desired margin. Separate emergency lockout tiers from scheduled rekey and install pricing so clients understand what each fee includes. Track estimate-to-actual results on early jobs and adjust using your production rates.

How do I get my first locksmith clients?

Start with a defined client profile and controlled launch. Reach local buyers through search listings, property manager relationships, real-estate turnover contacts, and referrals from adjacent trades. Professional intake, clear authorization policies, and reliable arrival windows convert interest faster than vague low phone quotes without scope clarity.

Want to Build the Business Behind the Idea?

This locksmith business example was developed using eBook Business Builder—the workflow used to structure the guide, free lead magnet, offer assets, email series, and marketing content you see in the EBB Showroom below.

If you want to create your own eBook business around a topic you know, EBB walks you through research, writing, assets, and launch in a repeatable system. See how business assets fit together and launch marketing for your eBook business to understand the full EBB build model.

Start Building with eBook Business Builder →

The Book

The flagship guide explains how to start a locksmith service—service scope, authorization intake, dispatch workflow, mobile operations, pricing, and client trust—in a structured eBook format.

Chapters walk readers through evaluating the opportunity, defining lockout and rekey scope, building dispatch and authorization intake, running a mobile workflow, pricing from real job costs, winning first clients, and growing operations without sacrificing verification standards.

Free Guide

First Calls & Service Intake — a lead magnet that helps readers evaluate whether locksmith work fits their skills and identify sensible first steps before accepting service calls.

The Problem

Many operators take locksmith calls without authorization frameworks, scope clarity, or dispatch habits that protect margins and client trust.

What the Guide Covers

Foundational first steps, common early mistakes to avoid, and a simple action plan readers can use before committing to live dispatch or service launches.

Before

Handles lock work informally but unsure how to verify authorization and run a locksmith business professionally.

After

Prepared with the fundamentals needed to screen calls, investigate local requirements, stage a mobile workflow, and deliver scoped service on schedule.

The Offer

Locksmith Startup Program

How to Start a Locksmith Business

A practical flagship guide for readers ready to move from interest to action—with clear first steps and professional service habits for dependable locksmith work.

Resources

Tools & References

About This Guide

  • Locksmith Business focus
  • Authorization & dispatch emphasis
  • Mobile workflow basics
  • Built with the EBB workflow

What You'll Get

  • Complete guide (this page)
  • Free guide / lead magnet
  • Business offer assets
  • Email welcome series
  • Marketing & social assets